課程資訊
課程名稱
國際企業策略
International Business Strategy 
開課學期
105-1 
授課對象
管理學院  商學研究所  
授課教師
劉佳玲 
課號
MBA7078 
課程識別碼
741EM2520 
班次
 
學分
全/半年
半年 
必/選修
選修 
上課時間
星期五7,8,9(14:20~17:20) 
上課地點
管二303 
備註
本課程以英語授課。
限本系所學生(含輔系、雙修生)
總人數上限:40人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1051MBA7078_ 
課程簡介影片
 
核心能力關聯
本課程尚未建立核心能力關連
課程大綱
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課程概述

The course intends to demonstrate that decisions affecting the international expansion of the firm are neither obvious nor totally determined by the technological or economic forces generally associated with globalization. This course seeks to illustrate with theoretical articles and detailed case studies that the firm’s international business strategy is a sequential decision-making process operating at the country, industry, corporate, business, and subsidiary levels of analysis. Firms manage knowledge accumulation and transfer as they grow international through a mixture of planning and trial-and-error. This course would allow students to experience in the classroom the transcendental decisions that multinational firms face in the course of conducting business across borders.  

課程目標
1. Define and explain concepts, frameworks, and techniques of international strategic management.
2. Identify and apply relevant concepts, frameworks, and techniques to identify, define and describe opportunities and problems in the global business context faced by top management.
3. Identify and apply relevant concepts, frameworks, and techniques to formulate strategies to address strategic business problems in a global context from a general management perspective, cutting across functional areas.
4. Identify and apply relevant concepts, frameworks, and techniques to implement strategies to address strategic business problems in a global context from a general management perspective, cutting across functional areas.
5. Develop the ability to think strategically from a general management perspective and define global business problems and offer solutions.
 
課程要求
待補 
預期每週課後學習時數
 
Office Hours
另約時間 
指定閱讀
Hill, Charles W.L. & Wee, Chow-Hou, Udayasankar, Krishna (2015), International Business (2nd ed., Asia Global Edition). McGraw Hill (華泰書局代理) 
參考書目
1.Peng, Mike W. (2017), Global Business (4th Edition), Cengage Learning
2.Supplementary case materials compiled by the instructor
 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Case Presentation & Discussions/ Assignments 
35% 
 
2. 
Final Project 
30% 
 
3. 
Mid-Term Exam 
20% 
 
4. 
Final Exam 
15% 
 
 
課程進度
週次
日期
單元主題
第1週
9/16  Mid-Autumn Festival  
第2週
09/23  Introduction & Ch1 Globalization 
第3週
9/30  Differences in Culture 
第4週
10/07  Investing Abroad Directly 
第5週
10/14  The Strategy of International Business 
第6週
10/21  Multinational Strategies, Structures and Learning 
第7週
10/28  Entering Foreign Markets 
第8週
11/04  Building and Managing International Strategic Alliances, Acquisitions and Networks 
第9週
11/11  Mid Term 
第10週
11/18  Global Segmentation and Positioning  
第11週
11/25  Global Production, Outsourcing, and Logistics 
第12週
12/02  Global Marketing: Product and Communication 
第13週
12/09  Global Branding Strategy 
第14週
12/16  Movie Discussion: Outsourcing 
第15週
12/23  Company Visit 
第16週
12/30  Final Project Presentation 
第17週
1/06  Final Project Presentation 
第18週
01/11  Final Exam Case: Dunkin Donuts